Marketer — zero to hero
From one campaign at a time to ten angles before lunch — with copy that converts and reports that explain themselves.
You're a hero when…
Personas, angles, ad variants, and performance narratives on demand — you spend your time choosing and testing, not drafting.
13 steps · 📖 read a guide · 🛠️ try a tool · 💪 do a real mission (with a copyable prompt)
0 of 13 done
1 Foundations
- Step 1 📖 Read
Prompting Basics →
Copywriting IS prompting: audience, benefit, tone, format. You'll be dangerous within a week.
- Step 2 📖 Read
What Is AI, Actually? →
Know why the machine is brilliant at variants and terrible at facts — it shapes everything you delegate to it.
- Step 3 🛠️ Try
Prompt A/B Lab →
You A/B ads for a living — start A/B-ing the prompts that write them.
- Step 4 📖 Read
Why AI Makes Things Up →
AI will invent statistics for your copy. Nothing kills a brand like a made-up number — verify before publishing.
2 Daily reps
- Step 5 💪 Do
Personas from real data
Ground your personas in evidence, not vibes.
Show the mission prompt
Here are 20 real customer reviews/messages: [paste, anonymized]. Build 3 personas from what's actually here: goals, pains, exact phrases they use, objections. Quote the evidence for each trait. Then tell me which persona our current messaging ignores.
- Step 6 💪 Do
The 10-angles drill
Never pitch one angle when you can choose from ten.
Show the mission prompt
Product: [what it is, price, key benefit]. Audience: [who]. Give me 10 distinct campaign angles: 3 pain-led, 3 aspiration-led, 2 social-proof, 2 unexpected/pattern-breaking. One line each + which channel it fits best. Mark your top 2 bets and why.
- Step 7 💪 Do
Ad copy variant machine
Volume for testing, discipline in format.
Show the mission prompt
Write 6 Facebook ad variants for [product/offer]: 2 short punchy (under 20 words), 2 story-led, 2 objection-crushing. Each: hook, body, CTA. Audience: [who]. Tone: [brand voice]. No hype words like "revolutionary". Format as a table I can paste into our test sheet.
- Step 8 💪 Do
Turn numbers into the story
Reports that stakeholders actually read.
Show the mission prompt
Here's this month's campaign data: [paste]. Write the performance narrative: what worked, what didn't, the one insight that changes next month's plan, and 3 recommendations with expected impact. Executive tone, no jargon, under 250 words. Flag anything in the data that looks anomalous.
3 Power moves
- Step 9 🛠️ Try
System Prompt Architect →
Encode the brand voice once — banned words, tone, audience — so every draft starts on-brand.
- Step 10 📖 Read
AI Privacy & Safety Basics →
Customer lists and campaign data are confidential — the anonymization trick keeps you fast AND safe.
- Step 11 🛠️ Try
AI Use-Case Finder →
Raid the business-owner and creator lists too — half your job overlaps both.
4 Hero level
- Step 12 💪 Do
The full-campaign sprint
Capstone: brief to launch plan in one working session.
Show the mission prompt
You're my campaign strategist. Offer: [what]. Goal: [number]. Budget: ₱[amount]. Audience: [who]. Work step by step, waiting for my OK: (1) positioning + key message, (2) channel plan with budget split, (3) creative concepts per channel, (4) copy for the top channel, (5) measurement plan — what we track and the kill criteria. Push back if my goal and budget don't match.
- Step 13 📖 Read
Vibecoding →
Landing pages and campaign microsites without waiting on dev — describe, review, ship.
🏆 Path complete!
You didn't just read about AI — you practiced it on your actual work. Keep the missions in your weekly routine, and consider a second path: the foundations carry over.